Article by Ryan Thogmartin, CEO of DISRUPT Media – Creators of the FUNERAL Social Design Process
Most funeral homes owners don’t hire professionals to handle their marketing – they do it on their own or hand it off to someone else at the funeral home who is not a professional marketer. Your letting your brand image, your livelihood, be handled by someone who is not qualified to handle those responsibilities.
You want families to hire you, a professional funeral director, to manage their deceased loved one…. but you aren’t doing the same when telling the story of your brand. Doesn’t make much sense, right?
When we talk to funeral home owners about their social media presence and who is handling it we hear the same answer over and over: ‘We have an employee who does it for us’ – generally that person is a secretary or another funeral director on staff.
Let me ask you this, would you go to a plumber to fix a blown transmission in your car? Didn’t think so.
Watch this short video for 3 reasons why someone in your funeral home shouldn’t be managing your social media presence:
Go to http://funeralsocial.com to find out more about the services we offer. Our clients who are a part of our FUNERAL Social Design Process are seeing an increase in post reach and engagement of over 300%.
About Funeral Social
FUNERAL Social is a strategic, goal oriented approach to social media created by DISRUPT Media and designed specifically for the funeral profession. Learn more about our FUNERAL Social Design Process.