You know what I’m talking about. Facebook posts filled with images of puppy dogs, American flags, and gorgeous sunsets. The platitudes are happy and encouraging. They may make you smile, and they give you a warm feeling inside. Who doesn’t like to be inspired by nice content? Doesn’t it make sense to utilize these images and quotes on your business page?
In a conversation with a prospective client a few weeks ago, he used the term “puffy” to describe this content. He subscribed to a service that provides these kinds of images for his funeral home Facebook page. He contacted us because, in his experience, this “puffy” content was doing little to draw more people to his page or to increase engagement in any meaningful way. His own Facebook news feed is overflowing with the same kinds of posts, so he believes most viewers simply are getting too much of a good thing…kinda’ like feeling queasy because you ate a second (and third) piece of cake.
I’m not making a case that these posts have no place on your page, just like I’d never say that cake is not a good thing! But a well-balanced meal involves more than just dessert…far more. And a well-balanced presence on Facebook needs a healthy mixture of inspirational, informative, personal, organic, and visually appealing content in multiple formats so your readers maintain a healthy appreciation for who you are and what you do. They want to get to know you! Feeding them only super sweet dessert will eventually turn them off.
We provide our clients with beautifully produced seasonally-appropriate videos, and we assist them in producing organic videos showing off their staff, their facilities, and the activities they sponsor. The feedback we’ve received about our videos has been tremendous! Because video content grabs a lot of attention on Facebook they reach and engage thousands of people in the funeral homes local community. Check out a few of the videos below.
Funeral Home: Lumberton Family Funeral Home – Lumberton, TX
GOAL: Show our community that we know how to be funny and have personality. Were not serious all the time.
IDEA: Scare video for ‘National Anti-Boredem Month’
Funeral Home: The McDougald Funeral Home – Anderson, SC
Goal: Show our community that a ‘meaningful ceremony’ doesn’t mean the same thing to everyone. Funerals do not have to be cookie-cutter.
IDEA: Interview staff about what ‘meaningful ceremony’ means to them.
Funeral Home: Pray Funeral Home – Charlotte, MI
Goal: Do something different for Memorial Day and not the same old stock Flag image
IDEA: A custom Memorial Day Tribute video
At DISRUPT Media, we make it our business to study the trends and provide our clients with the kind of content that is getting a lot of engagement. We help you open the virtual doors to your funeral home so the public gets to know you. Then, when they have a need, they will turn to you instead of your competitors. We aim toward goals that we’ve set together, and we consistently strive to meet those goals by using our proprietary 4 part FUNERAL Social process. We are the only full-service social media agency specifically catering to the funeral profession. Go to http://www.funeralsocial.com to find out more about the services we offer. Our clients who are a part of our FUNERAL Social Design Process are seeing an increase in post reach and engagement of over 300%.
Schedule a live demo with DISRUPT Media: http://www.funeralsocial.com/demo
Learn more about our FUNERAL Social Design Process: http://funeralsocial.com/social/
Download our social media goals worksheet: http://funeralsocial.com/social-media-goals-worksheet/
Ryan Thogmartin is a death care entrepreneur and the CEO of DISRUPT Media and creator of ConnectingDirectors.com. | Follower of Christ | Husband | Father | Entrepreneur | Host of #DISRUPTu! and #FUNERALnationtv | Lover of Skittles
DISRUPT Media is a social media first marketing company that focuses on social storytelling for funeral companies. DISRUPT uses insights gained through analytics to build creative campaigns that achieve actual business goals.
Schedule an online 30 minute demo to learn more about DISRUPT Media and how to reverse engineer your social media success: http://www.funeralsocial.com/demo