Funeral Social Media Blog

5 Simple Ways to Increase Facebook Reach

Facebook reach is the number of unique people who see the content you post. Obviously, you want your content to be seen by as many eyeballs as possible! Understanding reach is critical to administrating an effective and efficient Facebook presence. Reach affects every other metric you can track: engagement, Likes, Comments, Shares, clicks, and negative feedback.

There are 5 basic kinds of reach: post, page, organic, viral and paid. Each is briefly defined below:

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4 Simple Facebook Tactics to Increase Engagement and Grow Your Audience

The primary purpose in maintaining a Facebook Page for your funeral business is to get as much attention as possible so people will get to know you. Certainly, posting attractive content is important, but there are some fairly simple things you can do to draw increased attention and engagement on your Page. Below are some ideas that are easy to implement and sure to create a bit more buzz around your funeral home Facebook business Page and your brand:

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Are You Bored with “Puffy” Facebook Content?

In a conversation with a prospective client a few weeks ago, he used the term “puffy” to describe this content. He subscribed to a service that provides these kinds of images for his funeral home Facebook page. He contacted us because, in his experience, this “puffy” content was doing little to draw more people to his page or to increase engagement in any meaningful way.

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How Funeral Homes and Cemeteries Can Embrace Pokémon Go

Seemingly everyone is playing Pokémon GO. If you’re not already playing it yourself, you’ve no doubt heard about it. It’s not an exaggeration to say that the new mobile and augmented reality game from Niantic Labs and The Pokémon Company is having an enormous impact on people’s daily routines – and this has opened new doors for funeral homes and cemeteries!

Here is a How-To-Guide for Funeral Homes and Cemeteries to take full advantage of the Pokemon GO craze!

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Demystifying the Facebook Newsfeed: What Death Care Companies Need to Know

The reason funeral homes maintain a Facebook page is simple…they want Facebook users in their community to see their content on a regular basis. When potential customers enjoy the items you post on your funeral home Facebook page, they warm up to your brand, they learn more about you and they see the realest form of your funeral home making it more likely that they will choose you over your competitors when they have a need.

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8 Quick Insider Tactics for Increasing Engagement on Your Facebook Page

Facebook is a busy place! This is both a blessing and a curse for funeral homes who are working to get noticed online. It’s great that so many potential customers frequent Facebook these days (about as often as they use the restroom!), but with so much traffic and competition in the Newsfeed it can be difficult for a funeral home to get noticed. We’ve compiled below some quick tips as to how you can increase the odds of being seen when people use the restroom, er…when they browse their Facebook Newsfeed:

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What’s the Difference Between a Facebook Business Page and a Personal Profile?

I talk to a lot of funeral directors about social media, Facebook in particular. There is simply no better way to represent your funeral business than on Facebook. Facebook is HUGE, and it’s growing by the minute. It has a lot of moving parts. This can tend to generate some confusion for those who do not spend a lot of time engaging online.

One of the big areas of confusion revolves around how best to represent your funeral home on Facebook.

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The McDougald Funeral Home Gets Engaged with DISRUPT Media

“We are a very goal-oriented firm and we knew our social media partner had to be committed to delivering on the metrics we established,” commented Todd Capps of the McDougald Funeral Home, Cemeteries and Cremation Services. “Not only has DISRUPT Media helped us deliver on every metric we set, but they have done it in a way that’s fun and doesn’t seem like work.”

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How To Double Your Funeral Home’s Social Media Engagement With Great Visuals

Visuals are, possibly, the most critical component of any content you post. In Facebook, articles with images get 94% more total views. Because your news feed is so packed with images it’s helpful to know what kind of photos or graphics get the most attention. Here are some pointers on creating, finding, and formatting the best images for your funeral home’s Facebook Page:

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