Funeral Social Media Blog
Facebook reach is the number of unique people who see the content you post. Obviously, you want your content to be seen by as many eyeballs as possible! Understanding reach is critical to administrating an effective and efficient Facebook presence. Reach affects every other metric you can track: engagement, Likes, Comments, Shares, clicks, and negative feedback.
There are 5 basic kinds of reach: post, page, organic, viral and paid. Each is briefly defined below:read more
The primary purpose in maintaining a Facebook Page for your funeral business is to get as much attention as possible so people will get to know you. Certainly, posting attractive content is important, but there are some fairly simple things you can do to draw increased attention and engagement on your Page. Below are some ideas that are easy to implement and sure to create a bit more buzz around your funeral home Facebook business Page and your brand:read more
In a conversation with a prospective client a few weeks ago, he used the term “puffy” to describe this content. He subscribed to a service that provides these kinds of images for his funeral home Facebook page. He contacted us because, in his experience, this “puffy” content was doing little to draw more people to his page or to increase engagement in any meaningful way.read more
In this article, we want to highlight 3 features progressive funeral businesses should utilize in order to give them the edge with the public and their competitors:read more
Looking back, those who were hesitant to adopt and adapt to the technical revolution going on around them were left in the dust as their more progressive competitors kept up with the times. The same is true now.read more
Most funeral home Facebook users who maintain a business page understand the importance of increasing their fan base so their content has a better chance of being seen by more people. In this article, we will explain the basics steps to get your business in front of local customers using Facebook ads.
Here are the steps:read more
“Since starting with Ryan and his team, it was like someone turned on the lights related to our digital marketing efforts ,” commented Strahan. “I’ve been ‘blown away’ with the results and from the comments from members of the community with whom I come in contact with on a regular basis.”read more
Seemingly everyone is playing Pokémon GO. If you’re not already playing it yourself, you’ve no doubt heard about it. It’s not an exaggeration to say that the new mobile and augmented reality game from Niantic Labs and The Pokémon Company is having an enormous impact on people’s daily routines – and this has opened new doors for funeral homes and cemeteries!
Here is a How-To-Guide for Funeral Homes and Cemeteries to take full advantage of the Pokemon GO craze!read more
Social media is always on and evolving, and as a result, many small business owners that are resource strapped have a hard time keeping up. Here are 3 tips to help funeral professionals approach and execute social media marketing.read more
On this episode we have two guest DISRUPT Media employees! We talk about the latest Facebook algorithm changes and how they affect funeral homes and what funeral homes should look for when choosing a social media marketing company.read more
The reason funeral homes maintain a Facebook page is simple…they want Facebook users in their community to see their content on a regular basis. When potential customers enjoy the items you post on your funeral home Facebook page, they warm up to your brand, they learn more about you and they see the realest form of your funeral home making it more likely that they will choose you over your competitors when they have a need.read more
Facebook is a busy place! This is both a blessing and a curse for funeral homes who are working to get noticed online. It’s great that so many potential customers frequent Facebook these days (about as often as they use the restroom!), but with so much traffic and competition in the Newsfeed it can be difficult for a funeral home to get noticed. We’ve compiled below some quick tips as to how you can increase the odds of being seen when people use the restroom, er…when they browse their Facebook Newsfeed:read more
I talk to a lot of funeral directors about social media, Facebook in particular. There is simply no better way to represent your funeral business than on Facebook. Facebook is HUGE, and it’s growing by the minute. It has a lot of moving parts. This can tend to generate some confusion for those who do not spend a lot of time engaging online.
One of the big areas of confusion revolves around how best to represent your funeral home on Facebook.read more
“We are a very goal-oriented firm and we knew our social media partner had to be committed to delivering on the metrics we established,” commented Todd Capps of the McDougald Funeral Home, Cemeteries and Cremation Services. “Not only has DISRUPT Media helped us deliver on every metric we set, but they have done it in a way that’s fun and doesn’t seem like work.”read more
Social Media success happens the same way as the maze – start at the end and visualize your way back to the beginning. It’s reverse engineering. When you can see where you’re going it’s easier to get there.read more
We also understand that sometimes it can be hard to see the bigger picture and know exactly what your next move is going to be. That’s why we want to provide you with 6 ways that you can leverage the data you collect from your fans.read more
Until now, live video has really been dominated by big media companies and celebrities – but with Facebook Live it is now easier than ever for funeral directors and funeral homes to begin live streaming to your audience.
Here is an easy to follow step-by-step guide to go Live:read more
Visuals are, possibly, the most critical component of any content you post. In Facebook, articles with images get 94% more total views. Because your news feed is so packed with images it’s helpful to know what kind of photos or graphics get the most attention. Here are some pointers on creating, finding, and formatting the best images for your funeral home’s Facebook Page:read more
No one likes to receive negative comments from others, whether they are directed at you personally or at your business. It’s not easy to be confronted with reasons others may be less than perfectly satisfied with us or our labors.
Here are some suggested steps in addressing negative reviews and comments on Facebook: