Pages are an important destination for people on Facebook, and Facebook is building new ways for people to interact with businesses through them. A week ago, Facebook announced a new call-to-action feature that will help Pages drive business objectives.
Designed to bring a business’s most important objective to the forefront of its Facebook presence, call-to-action buttons link to any destination on or off Facebook that aligns with a business’s goals.

Page admins can select from a group of call-to-action buttons — like Shop Now or Sign Up — to add to the top of their Page. The seven calls to action available are:
  • Book Now
  • Contact Us
  • Use App
  • Play Game
  • Shop Now
  • Sign Up
  • Watch Video
For online cremation company and FUNERAL Social client, Smart Cremation, using the call-to-action button allows Facebook users to download a FREE cremation planning kit with one button click.
The call-to-action feature will roll out in the US over the next few weeks and worldwide next year.

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