Funeral homes struggle with seeing the value of social media marketing, and that’s understandable. Too many ‘automated’ approach options exist in this profession that fail to show the value social media offers. Instead, these automated options are designed to distribute content for the sake of content distribution. For funeral directors to see the value of social media they must set goals that their social media outreach should achieve. But how does a busy funeral director know what to do in the fast paced and constantly changing world of social media?
DISRUPT Media is excited to announce the solution to this problem.
Funeral Social is the only full service social media strategy program crafted specifically for the funeral profession. Utilizing our Social Media Design Process, Funeral Social is a strategic, goal-oriented approach to social media.
Four main components make up the Social Media Design Process:
You can’t just wing it anymore. Setting realistic, obtainable goals is the first step in the social media design process. Social media done correctly can achieve real business goals.
What are we going to post? An IDEA Session is about finding the core ideas that will be the key elements in generating the content (stories) behind a social media strategy. This content will be what we post on your social channels, and it will be directly related to the goals set at the beginning of the project.
We create the content, post it to your channels, and manage the conversation so you can focus on what you do best. We know how to construct content to get the best reach and engagement. No more posting just to post.
We measure every eyeball, every click and every like on every single post. Our monthly reports show how well the social media strategy is working related to goals set at the beginning of the project. No more guessing. We know exactly what works.
In the last 12 months of beta testing, the Funeral Social program DISRUPT Media has generated massive exposure for our funeral clients. Our clients have received 27,600,000 impressions, 13,400 new Facebook fans, and we engaged with 121,400 unique users on behalf of our funeral clients.
Joe Pray, owner of Pray Funeral home in Charlotte, Michigan had this to say about DISRUPT Media:
Ryan and his staff at DISRUPT have streamlined our social media platforms allowing us to reach MANY more people than we could on our own. DISRUPT keeps us in front of the eyes of the consumer where they are looking most often, Social Media…and we don’t have to be glued to our computer to keep up. We have an expanding social media presence AND a real life!
Paul Nestor, co-owner of Hillis, Combs and Nestor Funeral Home in Zanesville, Ohio had similar comments when asked about the Funeral Social program managed by DISRUPT Media:
After collaborating with Disrupt Media, the funeral home’s social media presence has gone from nothing to amazing. Not a week goes by without someone commenting to me about our Facebook page. I see a huge improvement in our online visibility. Ryan is great to work with, and I am so happy we chose Disrupt Media for our funeral home.
“The biggest mistake funeral homes make with social media is not having a social media strategy. That means no plan or goals, no idea of what they want to achieve with social media marketing. Our Social Media Design Process is the solution.” said Ryan Thogmartin, CEO of DISRUPT Media.
Thogmartin adds, “We don’t just post stuff on your Facebook page, automate tweets, or write just to have keywords on the screen. We become your business. We create concepts that engage and grow your social audience. We make your funeral home matter on social media.”
Is your firm ready to step up its social media game? Visit FuneralSocial.com to learn more and to schedule a demo call.
DISRUPT Media is a FULL SERVICE SOCIAL MEDIA AGENCY specializing in Social Media Strategy, Content Creation, Page Management, and Reporting in the funeral profession.
FUNERAL Social is a strategic, goal-oriented approach to social media created by DISRUPT Media and designed specifically for the funeral profession.