When talking with potential clients, we often ask them about their efforts to maintain a business page on Facebook and Twitter. More often than not, these sentiments are expressed:

  • “It is difficult to find good material on a consistent basis.”
  • “I’m not sure what our fans would want to see.”
  • “We try not to post depressing content, but we are afraid of offending people if we post humorous content.”
  • “I had good intentions of maintaining an active presence, but I’m usually too busy to give it enough attention.”
  • “I can’t afford to hire someone, on staff, to take care of our presence on Facebook or Twitter.”
  • “We don’t have the expertise to do it correctly.”

In the past few weeks, Thrive Analytics, a digital marketing research and customer engagement strategy consulting firm, released the results from their January, 2015 study of small and medium size businesses (SMBs). They were interested in discovering how SMB owners felt about the economy, media spending levels and other relevant areas. Of the 1,105 completed surveys they received, 70% of SMBs stated they wanted to take advantage of digital media to help expand their businesses and reach new customers, but 77% felt they lacked the time and/or knowledge to manage digital media effectively. Of those who are trying to do it themselves, a majority admitted they were falling short in their efforts. SMBs who use marketing providers report a much greater satisfaction with their results.

But not all marketing service providers are able to offer the flexibility SMBs need at a price that is affordable. The problem is many small business owners feel current marketing providers don’t have their best interest in mind. Owners often feel marketing providers push “flavor of the month” products on them and don’t bother to learn what they actually need. Cookie cutter approaches will not work for all businesses. Marketing providers must be able to offer tailored and holistic solutions that need the unique needs of each business that employs their services.

9 Tips for Incorporating Video Into Your Social Media Strategy

9 Tips for Incorporating Video Into Your Social Media Strategy

Facebook’s algorithms “prefer” videos over static promotional posts or linked video content. Not sure how to incorporate video into your social strategy?

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DISRUPT Media is exactly this type of provider. Using our 4 step FUNERAL Social Design Process we work with each individual client to set goals, plan content, monitor engagement, and report results that will result in an improved presence online. Our process is what enables DISRUPT Media to claim that we are the funeral profession’s only full service social media provider. Our clients who are a part of our FUNERAL Social Design Process are seeing an increase in post reach and engagement of over 300%.



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