Article by: Mark Thogmartin, VP of Business Development, DISRUPT Media
If you maintain a personal Facebook account, your News Feed should reflect the things that most interest you. The gurus at Facebook constantly tweak the algorithms that work behind the scenes to make sure Facebook dishes up the items of most interest to you, including updates and photos from friends and interesting information from brands/companies you have “Liked.” However, if you are like most people surveyed by Facebook, you do not want to see a lot of promotional ads from businesses who are trying to sell you their products.
This poses a conundrum for you as a business owner who would like to use Facebook to draw local community members to your funeral home’s page. How can you attract attention to the services you offer without “turning off” people who Like your page?
One answer lies in the changes recently made by Facebook, once again driven by consumer feedback. Users have responded well to native videos posted on Facebook… clips uploaded directly to the social network rather than links to YouTube videos. Because of this, Facebook’s algorithms will “prefer” these types of videos over static promotional posts or linked video content.
So, get your cameras ready! Consider creative ways you can shoot short videos (less than 2 minutes long) related to your business that are interesting and touch the more personal side of you and your staff. These videos do not need to be professionally produced, but you should take care to consider lighting and sound so they are enjoyable to watch. And the subject matter? How about these ideas:
- Host a “bring your pet to work” day and capture some funny or cute moments.
- Highlight some of the personal “hobby” interests of you and your staff. Is anyone into extreme sports? Has a co-worker won an award for art, cooking, or woodworking? Shoot some video!
- Create a photo slide presentation of before and after shots of a recent facility renovation.
- Get involved in a local charity/community event and highlight the day in a video.
Perhaps you can think of other ways to bring attention to your funeral home without pushing your services. Every “like” you receive will increase your exposure in the community and improve the odds that your business home page engagement will increase exponentially.
How do you post video to Facebook? The “Help” menu on your Facebook home page explains how. But if maintaining a Facebook page and adding content is something that is too time consuming or too daunting for you, turn to the experts at DISRUPT Media. We are the only full-service social media agency specifically catering to the funeral profession. Go to http://funeralsocial.com to find out more about the services we offer.